Written by: Selene SL.

Women are playing an increasingly important role in the business world. Today, we are the drivers of change in the world’s economies. 

The trigger for many was the pandemic era; a turning point when many women, especially mothers, lost their jobs or were affected by the uncertainty of the job climate and dreamed of starting their own business. 

Although the decision to become an entrepreneur is not easy, it is not impossible, you just have to be willing and eager to learn.

Are entrepreneurs born or made?

Well, the answer is both, in my opinion, because the entrepreneurial woman has innate skills that can be combined with continuous education and experience as the one who makes her way as she goes, as the song goes, to learn new skills every day.

To help women progress, especially those who are most vulnerable, Women Palante is committed to three key concepts: continuous learning, professional retraining and personal development. To this end, the Women Palante 2.0 Program Series was created with a new curriculum, a unique and pioneering global program that combines both business and personal development.

What are the characteristics of the “Palante” businesswoman?

A “Palante” entrepreneur is one who recognizes a business opportunity, researches it, writes down her plan and makes it a reality and sustainable over time, taking the risks that this may entail and adapting to the circumstances of each moment.

Although each entrepreneur has different motivations, it is possible to identify a number of common characteristics that define them. Some of them are:

She is passionate about what she does: If you get up in the morning excited to work on something you really love, you are working with passion. The secret weapon of all successful entrepreneurs is to love what they do; this will be reflected in their work and clients and employees will be infected by this energy.

She is a dreamer but at the same time a realist: The “Palante” entrepreneur dreams of making this business a reality and gets to work! On the one hand, she starts researching: it is essential for every entrepreneur to identify opportunities in the market, i.e. consumer needs that are not being met, and to take advantage of them by creating her company. On the other hand, she puts her plan into action, weighing the pros and cons and refining her business vision each time.

She is constantly preparing and learning: Being open to new ideas, never stopping to train and learn, helps the leader to grow. It is crucial to prepare not only in areas such as business management, marketing and sales, but also in personal and human development. That is why we encourage you to enroll in the Women Palante ProgramSeries to continue your personal and professional development.

She is a leader with empathy: Every woman entrepreneur must be an excellent leader who knows how to put herself “in the shoes” of others, especially her employees. She must have the ability to communicate, to make decisions, to set an example for her team, and to know the market. Jack Welch mentions that “the best leaders not only give orders, but also care about the welfare of others.

Integrity: Treats others with respect, is firm in word and deed, has impeccable morals. It includes other values such as: loyalty, discipline, responsibility, punctuality, honesty, sincerity, emotional control, truthfulness, cordiality, trust, and diligence.  

She is flexible and proactive: The pandemic took us all by surprise, but there are many women, especially mothers, who have reinvented themselves, recycled their professional knowledge and turned to new businesses… In the face of constant and inevitable change, it is important to know how to adapt and look for opportunities in the challenges.

She is resilient: Businesses that anticipated uncertainty and developed resilience were better prepared to withstand the effects of the pandemic. Therefore, knowing how to adapt and see opportunities in times of crisis is a trait that women entrepreneurs need to develop.

If you want to continue growing both personally and professionally, take the opportunity to sign up for the Mompreneurs programseries dedicated to mother entrepreneurs at the following link. 

Mompreneurs is a business incubator that teaches Latina mothers not only how to implement entrepreneurial and management tools for the development, consolidation, sustainability and/or growth of their business, but also how to balance their life, family and business in a healthy way.

Incredible opportunity: From $4,300 to only $105. Thanks to our generous sponsors, the entire program is subsidized and costs only $105.

Follow us on social media at this link on Facebook and Instagram. Check the platform and remember, there are still spots to sign up for Women Palante programs.